the international language association

Presenters Overview



Ursula Stickler Teaching Languages at the Open University using New Media: Challenges and Solutions
Michael Carrier Speech recognition and its impact on learners
Robert O’Dowd Virtual Exchange and Internationalising the Classroom
Eva Groestenberger Languages 4.0 - Teaching languages in the digital age
Robert Williams Being virtually intercultural in the workplace
Ian McMaster Digital this, Digital that – A publisher’s view
Thomas Kelly "Gamification": Virtual worlds for language teachers and for CLIL?
Barry Tomalin Language, culture and influence - How virtual language and culture training can support national profile
Bärbel Kühn Summary of proceedings and findings

A summary in German will accompany the speakers’ presentations.


Our Presenters in more detail:

Ursula Stickler (Opening Keynote Speaker)

Teaching Languages at the OU using New Media:
Challenges and Solutions

Open University (OU), UK. Senior Lecturer (German) Faculty of Wellbeing, Education & Language Studies School of Languages and Applied Linguistics & Languages Ursula joined the Department of Languages in 2002 as a lecturer in German and has contributed to German courses at all levels, to English for Academic Purposes and to the OU Chinese beginners' course. Through tandem learning projects and teacher training activities she has supported the integration of autonomous learning in German and Chinese.

Read more: Ursula Stickler (Opening Keynote Speaker)

Michael Carrier

Speech recognition and its impact on learners

Michael Carrier is Managing Director of Highdale Consulting Ltd, based in London, and consults for Cambridge English Language Assessment & other organisations. He has been involved in ELT for over 30 years as a teacher, trainer, author, school director and network director. He has worked in Germany, Italy, Poland, UK and the USA, and lectured in many other countries worldwide.

Read more: Michael Carrier

Robert O’Dowd

Virtual Exchange and Internationalising the Classroom

Dr. Robert O'Dowd comes from Ireland. He is associate professor in English as a Foreign Language and Applied Linguistics at the University of León, Spain. He has taught at universities in Ireland, Germany and Spain and has published widely on the application of Virtual Exchange in university education. His most recent publication is the co-edited volume Online Intercultural Exchange Policy, Pedagogy, Practice for Routledge. He has participated in many international projects and recently coordinated INTENT - a project financed by the European Commission aimed at promoting online intercultural exchange in European Higher Education ( He is currently coordinating the Erasmus+ Key Action 3 project Evaluating and Upscaling Telecollaborative Teacher Education (EVALUATE).

Read more: Robert O’Dowd

Eva Groestenberger

Languages 4.0 - Teaching languages in the digital age

This presentation looks at the potential of learning management systems in language teaching and learning. In particular, it deals with the ways that platforms, new media and new technologies can support teachers and students in the learning process. After thirteen years of teaching English in blended learning scenarios at both secondary and university level, the speaker will demonstrate how learning management systems can help students to become independent language learners and support teachers in describing and assessing students’ progress.




Read more: Eva Groestenberger

Rob Williams

Being virtually intercultural in the workplace

Former chair of the ICC, Rob Williams has over 30 years experience in language education as a teacher, teacher trainer, materials writer, assessor and consultant. He also trained as a conference interpreter and for the past 15 years has been involved in teaching intercultural communication directly in company and within trainer training. He is currently a principal lecturer in the department of Modern Languages and Cultures at the University of Westminster, where he teaches on the MA TESOL (leading modules on Testing and Materials Development) and is course leader for the MA International Liaison and Communication, a pioneering course, training people to be the bridge across communities and between language groupings.

Read more: Rob Williams

Ian McMaster

Digital this, digital that: a publisher’s perspective

If you ask the established language publishers what their biggest challenge is at present, you are likely to get the answer “digital transformation”. Specifically, the challenge is how to transform traditional (paper-based) business models into ones in which a considerable proportion of revenues come from digital sources. But is such a transformation possible? Or is there an inherent contradiction between the kind of digital model that publishers would like and the wishes of their consumers? And can traditional publishers compete digitally with the new venture-capital-financed players that are disrupting the market?

Read more: Ian McMaster

Thomas Kelly

"Gamification": Virtual worlds for 
language teachers and for CLIL?

This presentation on Gamification and machinima for language learning/teaching and CLIL will introduce participants to the world of Gamification, leading to discussion on its possible use in language teaching and learning and the possible use of machinima. "Gamification” is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' self contributions."

Read more: Thomas Kelly

Barry Tomalin

Language, culture and influence - How language and culture training supports national profile Workshop


To what extent nowadays does the language we speak identify us culturally? What, if any, is the impact of electronic delivery of language on intercultural awareness and understanding and? To what extent does learning a language mean learning to identify with a particular culture or cultures? And to what extent does language knowledge influence us in favour or against native speakers and the places where the language is spoken? ‘Soft Power’, ‘Nation Brand’ and ‘Place Brand’ are terms coined by Joseph Nye and Simon Anholt to identify policies and practices that ‘win hearts and minds’ and create identity with a particular country or city to encourage exports, tourism, direct inward investment and raise international profile. To what extent is learning a language one of these instruments and can we measure its impact?

Read more: Barry Tomalin


The ICC very much looks forward to receiving your feedback.

Please feel free to contact us via our feedback form

>> go to the feedback form

Member Organisations


ICC - the international language association

Postfach 10 12 28
D-44712 Bochum