Corporate Adventure – an Entrepreneurial Project
Ridha Mejri (Germany)
Abstract
“Corporate Adventure” is a business project where students create their own company. This project consists of four units: company profile, market profile, elective subject & recruitment day. The students create a company and decide whether they will offer a service or sell a product. They also think about the company structure, its mission statement and its organigram. They also identify their target market and create a consumer profile by conducting a telephone survey to gather consumer data.
Moreover, the students create a job advertisement including a description of the ideal candidate and they prepare an interview questionnaire. Finally, the various teams present their company to a big audience pursuing venture capital. They show their self-created video commercials and their flyers. They should highlight their USP (unique selling proposition) to convince venture capitalists to invest in their companies. On balance, the students improve their 4 C´s skills: communication, creativity, collaboration & critical thinking.
They also develop their presentation, digital, marketing, intercultural, conflict management and decision-making skills.
Bio
Ridha Mejri grew up in a bilingual and bicultural environment namely Arabic and French. He lived, studied and worked in several countries. Thus he is very familiar with the customs, behavior, and business etiquette of the Arab World, but also Germany where he has lived for more than 20 years. This helped him form a solid base for his intercultural expertise.
He holds a master´s degree in Applied Linguistics from Heidelberg University and a TEFL certificate from the University of East Anglia in Norwich. He is currently a lecturer for Business Communication & Intercultural Management at the Worms University of Applied Sciences, Germany.
He has worked as an in-company trainer and consultant for many years. He offers seminars and workshops to top executives and expats who would like to improve their intercultural skills and management competence. He speaks Arabic, English, French, German and Italian.